08-05-2026-compoent-1

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May 8, 2026

Module 1 - Inplay Simulation App - Transcript

00:00:00

 
George Westbrook: Don’t let anyone in. I’ll let them in.
Max Kingaby: Yo yo
George Westbrook: Hey,
Max Kingaby: yo.
edwin: Hey y’all.
George Westbrook: how are we all
Cody Haugen: Good
edwin: Good. Good.
Brett StClair: Hello
Max Kingaby: Hey
Brett StClair: everybody.
edwin: Brett, you’re looking snazzy today with the vest.
George Westbrook: Good.
Cody Haugen: morning.
edwin: Looks like you’re making a advertisement for cigarettes or
Brett StClair: It’s called It’s called being an insurance broker.
edwin: something.
Brett StClair: They all wear these tops with a It’s called a gilele. And I’m trying to fit into this broker world.
edwin: Yeah. Yeah.
Brett StClair: Yeah.
edwin: It’s in in US it’s a finance bro
Brett StClair: A finance. Exactly.
edwin: thing.
George Westbrook: Okay.
Brett StClair: It’s a finance pro thing. Yeah. So, I’m just pretending to fit in.
edwin: Well, it’s working.
Brett StClair: How are you feeling today after probably the roughest day in a while yesterday? Yeah.
edwin: Me personally,
Brett StClair: Just thinking about getting some sleep yesterday. Did you get some
edwin: I did not I um I got What time is it here?
 
 

00:01:38

 
edwin: It’s 9:30 here.
Brett StClair: sleep?
edwin: I got I got back home. I got back to my hotel at 5:30 in the morning. Yeah. I mean, despite the white hair, I’m only 27 years old. I’m just living hard.
Cody Haugen: What the
Brett StClair: That’s what I tell my liver and
edwin: Yeah.
Brett StClair: kidney.
Cody Haugen: heck?
edwin: You know, I actually did a very good job yesterday not like consuming a ton of alcohol until like three o’clock in the morning and then someone just I’m not a shot guy or anything like that and someone brought me a like you know someone who was already inebriated was like come on Eddie let’s have a couple and I was like okay and next thing I know it was just you know another poor decision. Um but I’m surviving. I got one more night here and uh that’ll be it for a while.
Brett StClair: Oh, that’s
edwin: But it is a Friday night in Miami and you know the odds of me surviving are very
Brett StClair: it.
edwin: I don’t know about 50/50. I want to do my best.
 
 

00:02:41

 
Troy McDonald Kane: I got an extraction team on standby for you, Edwin.
Brett StClair: Exactly.
George Westbrook: Thanks.
edwin: You know the thing is you know I’m I’m a pretty straight lace person.
Kevin Murray: It’s
edwin: You know I’m I I don’t do much.
Kevin Murray: cool.
edwin: I’m not a big drinker at all. you know, but in the last three weeks I’ve been in Las Vegas, New York, Miami. New York, we really didn’t have time, Detroit Troy, to get in any kind of like trouble or fun. But the Las Vegas and Miami, all all of it, you know, just it it’s a lot of stimulation. You’re just like, you know, I I think I need the Midwest Sunday morning church for a couple weeks.
George Westbrook: Repent on your sins.
edwin: I never mentioned sins, George. That’s that those are your words.
George Westbrook: You went to Las Vegas.
edwin: That’s not Oh,
Cody Haugen: Miami.
edwin: Sin City. Yeah, but I was actually very well behaved in Las Vegas.
Cody Haugen: Yeah.
edwin: So, but anyways,
George Westbrook: We we can turn the call recording off for a little bit if you if you want to spill the
 
 

00:03:34

 
edwin: yeah, please. When I saw, you know, every time you say Meat’s recording,
George Westbrook: beans.
edwin: we have someone on our team named Meat, and I’m like, this f****** guy is everywhere. Cool. All right, we’ll let you guys take over. Tell us what’s up. How do you want to handle
Brett StClair: So I I just wanted to check, George,
edwin: today?
Brett StClair: are we ready to send I just think you you need some reading for the weekend. So, we’re just packaging up the vision document for you guys. Um, it’s all been reviewed outside. We’re feeling happy. We just need to package it up for you and get it to you. Um, today we’re going to focus, have we have we said modules or components? I can’t
George Westbrook: I think I think yeah we we went through them briefly yesterday.
Brett StClair: remember.
George Westbrook: Um and just go over them again I suppose inplay global website challenge website the on boarding um the information/ bloomberg terminal basically where all the information is going to be um and that’s the one we’re going to hopefully go through today um the trading aspect referral aspect third space aspect and the education
 
 

00:04:49

 
Skye Capazorio: And then ju sorry just a quick question.
edwin: Great.
Skye Capazorio: Obviously in in my domain the media ad placements will that be where is that going to sit as a separate module or is that going to sit as in one of those? How do you see that working?
George Westbrook: across everything.
Skye Capazorio: Oh okay.
George Westbrook: It’s I I because it’s I I suppose it’s how how we’ve all when we were discussing it
Skye Capazorio: Okay.
George Westbrook: is I mean Yeah.
Skye Capazorio: It’s omniresent.
George Westbrook: Yeah.
Skye Capazorio: Got it.
George Westbrook: It’s in terms of like build stuff.
Skye Capazorio: Cool.
George Westbrook: It’s just what what user journeys do we need to focus on? And then obviously wherever we can get ads placed in whatever format, it’s going to I say it could be in the information trading, the referral third space,
Skye Capazorio: Oh,
George Westbrook: it’s going to be it’s going to be
Skye Capazorio: all good. Thank you.
George Westbrook: everywhere.
Brett StClair: what is probably not going to be in is the trading page because you want to ensure you have a
 
 

00:05:33

 
edwin: Cool.
Brett StClair: completely undisrupted trading experience. I’m
Skye Capazorio: Well, yes, yes and and no.
Brett StClair: guessing.
edwin: No.
Skye Capazorio: So, so essentially there’s still opportunity to name and take ownership of things within the trading side of it. So I wouldn’t like yes whilst I totally agree that we shouldn’t like make it distract
Brett StClair: Yeah.
Skye Capazorio: from the experience and the task at hand of trading uh we still need to find ways to integrate it within that space. Are you Edwin do you
edwin: uh to to some degree. Um if you guys remember,
Skye Capazorio: agree
edwin: we were talking about the animation around like the chart for the key moments in a game. Those are still things that we we you know those that that’s where I think we’re going to change the the face of how these ads interact with the the trading um application. So think of it more like the advertisers are actually buying key moments in games that become they they actually own those moments.
George Westbrook: H.
edwin: was like scoring like a,
Skye Capazorio: Oops.
 
 

00:06:42

 
edwin: you know, a touchdown or a fumble or something that’s dramatic in impact in the game that we need to have branding and some type of interaction there. You know,
George Westbrook: H.
edwin: that’s why that that that whole animation around like the Dorito bag which you guys put forth that that’s a key deal. Now, it can’t be where the Dorito bag takes over the entire screen,
Skye Capazorio: Oops.
edwin: but certainly where, you know, the the price chart is or something that’s not as impacting as the buyer sell buttons. Um, because like, you know, Cody, what do we think? 15 to 20 occurrences a
Cody Haugen: the 15 to 20 um you know momentum moments uh key
edwin: game.
Cody Haugen: swings like I said between a fumble, interception, touchdown, a pass of 30 or more yards, a run of 20 or more yards. uh certain plays or key moments in a game that
edwin: Yeah. Even even an injury, right?
Cody Haugen: really Yeah,
edwin: Like an injury can have an impact on the price.
Cody Haugen: absolutely.
edwin: So yeah, and sorry to interrupt you, Cody.
 
 

00:07:42

 
Cody Haugen: Um
edwin: So what that what I mean to say is like it’s not the event itself that that’s co
George Westbrook: Okay.
edwin: just by itself that’s causing this uh volatility moment. I think we coined the phrase.
Skye Capazorio: Oxy.
edwin: Um it’s also how that the price reacts, right? So like if let’s say a player gets hurt and and the quarterback goes down, you know, clearly we want to associate that impacting moment with something some some advertiser because the association of an advertiser essentially owning the moment of of a game-winning play. There’s there’s a lot of value to that. Um because the memory, you know, and the recollection of the user, you know, he’s going to remember, oh yeah, I you know, they they won the game on that 50 yard field goal and you know, I got an offer for a Mercedes at that time. You know, you something along those lines to where we can let the advertisers know that these key moments is an opportunity for them to make a, you know, a personalized offer or, you know, personalized experience for the person holding the app.
 
 

00:08:52

 
edwin: Are we in agreement on that? Cody, Sky and
Cody Haugen: 100% in agreement. Could not be more. I think it’s also very I think it’s also very important subconsciously for the user as
edwin: Troy.
Skye Capazorio: Yeah.
Cody Haugen: well. movement around the screen. It just whether you want to admit it or not, it’s going to make the app feel more engaging to you as you’re looking and feeling
Skye Capazorio: Heat.
Cody Haugen: and touching this.
edwin: Yeah.
Cody Haugen: So I think equally as it’s important to the advertiser,
George Westbrook: H.
Cody Haugen: I think it’s equally just as important to the user as well.
Skye Capazorio: Yeah.
edwin: Cool. Yeah. So, so I hope that answered the question.
Brett StClair: In advertising terms, it’s called micro
edwin: Oh,
Brett StClair: moments.
edwin: I should have I should have stayed in school.
Cody Haugen: Yeah.
edwin: And that was a true statement.
Brett StClair: Okay.
edwin: you know, I think about it every day. That was that was more of a reflection moment. Um,
Cody Haugen: Hey.
edwin: yeah.
Brett StClair: I thought it was a rhetorical kind of question, but
 
 

00:10:01

 
edwin: Yeah.
Brett StClair: but
edwin: Yeah, exactly.
Brett StClair: um okay,
edwin: Hey,
Brett StClair: so we’re going to follow the similar format to what we did on the vision stuff.
George Westbrook: Okay.
Brett StClair: Um, we think and again let’s get agreement in the session
George Westbrook: Oops.
Brett StClair: that and maybe also let’s get a name for it that
edwin: that’s the
Brett StClair: the Bloomberg or information screens are probably a great place to start. Why? We can figure out the brand experience, the user experience, the colors, the mechanisms. We can pull out a lot of design components, design systems. There’s enough spread across elements that are laying on top of the screen that elements sort of above or beyond each other. It builds out some core functionality that we can also pull forward into your personal screen. There’s a lot of elements that they can drive from that into your trading screens. So Kana it’s like the core central model but on top of that um there’s a lot of ad space there a lot of moments a lot of micro moments there’s a lot of different types of data sets that we’re getting we can also then start pulling the core sets of APIs through start testing different types of charts start testing um what they’re going to look like how they’re going to render how we’re going to segment those screens across it just feels that the it’s the core kind of set of moving
 
 

00:11:39

 
Brett StClair: parts where we can get the most exposure that’ll impact all the other modules as well.
edwin: Yeah,
Brett StClair: Are we comfortable with
edwin: sounds good to me.
Brett StClair: that?
Cody Haugen: Yeah, I guess one clarifying question.
edwin: Go ahead. Go ahead,
Cody Haugen: Yeah,
edwin: Cody.
Cody Haugen: sorry. Just one clarifying question to you, Brett. When you say information, we’re talking sport radar visualizations, play, you know, real-time data, historical data, all of this information. Okay.
Brett StClair: which pages we chunk them into. Team page, um, game day page, um, uh, its own set of pages with historical data, reference, research, whatever, whatever we want to call it. And then your kind of personal page ends up being this kind of aggregation of points, right? Your personal page will float up when your games are being played. We’re going to pull from the live game page into your personal kind of homepage. Uh we’re going to pull certain elements that are relevant at that moment in time to your personal homepage, right? You want to make that personal homepage as relevant as kind of again go to the micro moment as moment relevant as well.
 
 

00:12:47

 
Brett StClair: Um we’ll probably start off with less hyperpersonalization and more let’s get a template right. Let’s get a template right for the user. Let’s get those chunks right. Um, we’re going to talk about a lot of stuff in these sections. Once we start building, we’re going to start getting to the tough calls, which is in order to hit these dates, what do we really need? What can we leave out? What can we drop two weeks later?
edwin: Good
Brett StClair: All that kind of stuff,
edwin: night.
Brett StClair: right? So we want to try articulate what it’s going to look like, but there’s a lot of stuff to deliver. And so the goal is to deliver as much as we can. Again, how far how big we were talking about the page structures and drilling down. This can go quite far, right? If you think about it from the amount of charts you could have, the amount of information you could be overlaying, and again, minimal viable product is what you need to get in front of the audience.
 
 

00:13:50

 
Brett StClair: And you’re getting in front of the audience so you can get feedback from your traders as quickly as possible as to whether or not they like the experience, they’re being overloaded, there’s not enough information. That’s the goal is to get that kind of shape. But on top of this, it is what can we get done in the time that we need that meets that. And remember, this isn’t always on build. So, yeah, we’re live. Great. You got guys going on. We’re still adding more. We’re adding more. We’re making changes. We’re adding more. We’re adding more. We’re making changes. You’re perfecting as you go. That’s how you build technology these days. Um, so your MVP is a moment in time you go, tada. But it also doesn’t mean it is 130% of amazing perfection. You’re trying to get it out there because the person who’s going to tell you what that 100% perfection is is your end user.
edwin: Are
 
 

00:14:44

 
Brett StClair: We’re all context of one. We’re all going to try and make the fastest decision as we possibly can.
edwin: you
Brett StClair: But the end user is the one who’s going to be crucial. I mean, they’re going to be it’s awful some of the feedback, some of the mechanisms. You might fall in love with some features and they suck. So be ready for a bit of heartbreak when you build product like this where you think it’s going to be a killer product and user doesn’t die with it. Go for it.
Cody Haugen: Yeah,
edwin: Yeah,
Cody Haugen: makes
Brett StClair: Okay,
edwin: sounds good.
Brett StClair: cool.
edwin: um one seen the um
Cody Haugen: sense.
edwin: um like the Kelshi homepage and and the Poly Market homepage and some um some of the betting uh like app you know what they look like. Have you guys uh you know seen them if you know in person?
Brett StClair: chaos.
edwin: Yes.
Brett StClair: I’m not a user of it.
edwin: Okay.
Brett StClair: I’ve been during this last year I’ve been going on them and going huge amount of
 
 

00:15:54

 
Cody Haugen: Yep.
edwin: Yeah. Okay.
Brett StClair: information.
edwin: I I just sent Cody four screenshots of of things that hap, you know, what’s out there. So, I don’t know if that’s of any kind of like uh help to you guys, but certainly, you know, what what we’re talking about building is is it’s not just, you know, a way for people to trade our product, but it’s actually this information that uh Sport Radar can provide us and the way that we could put it in into this application. would be a we would be a forefront leader in terms of like that that user consumption because right now you know it’s not it’s not done very well in my opinion and and I’m an active user and in all of
Brett StClair: So, shall we sh uh Cody,
edwin: it
Brett StClair: do you have the images? Do you want to share your screen and let’s talk about it?
Cody Haugen: Uh yeah, let me
Brett StClair: Because part of this process is what’s out there?
Cody Haugen: see.
Brett StClair: Um what don’t we like? What do we like?
 
 

00:16:59

 
Brett StClair: And that’s an important process because we don’t have to always reinvent the wheel. And what you want to do when you’re driving new product into market is sometimes there’s some core basics that just ring true that we need to just adopt and then you want to be different. You want to be different. Where are those areas where you’re going to be different? It’s a bit like why does iPhone have a bunch of recommendations to their app designers? Because when you’re on an iPhone, I have a certain behavior that my users use and therefore all app designers need to be building and be cognizant of that. That doesn’t mean thereafter they have to be like-minded. There’s just this general underlying principle that we should be following in that way.
edwin: Yeah.
Brett StClair: um versus an Android user that is expecting a user interface in the following year uh kind of way governed by something called material design for instance again the users have got used to that so as an app developer you build for that kind of experience if you’re not aware of it it doesn’t seem that different but when you are deep users and let’s say you accidentally put an Android app on an iPhone app from a user point of view the the iPhone user goes tilt.
 
 

00:18:18

 
Brett StClair: They go insane. It drives them insane because you can’t use the bloody thing. It’s almost impossible. And so we just want to look at that. So I think it’s a good place to go. Here’s a bunch of screens. Here’s a let’s have a look at the kies of the world. We can start there. Have a quick look. What don’t we? What do we like? And bring it in from there. Hey, George. And then we start drilling down the questions.
George Westbrook: Yeah.
Cody Haugen: Yeah. So, you can see my screen now.
edwin: Can you make it a little bit bigger,
Brett StClair: Yep.
edwin: Cody, or no? God bless.
Brett StClair: At the top there,
Cody Haugen: Oh,
edwin: God bless.
Cody Haugen: no. That’s zooming the meat.
edwin: If you can’t, I’ll do it on my thing.
Brett StClair: you see the little button.
edwin: Don’t worry. I can do it.
Cody Haugen: Yeah. Let’s see.
edwin: There you go.
 
 

00:19:01

 
edwin: It’s good.
Cody Haugen: Is
edwin: Yeah. Yeah. I mean,
Cody Haugen: better.
edwin: take take the obnox obnoxious screen grab of me and uh I mean it looks like a couple of real perverts on that thing, you know, peeping to comps disgusting.
Cody Haugen: Yeah. Yeah.
edwin: Um
Cody Haugen: Let’s let’s focus on this part down here. So, so I mean to to Edwin’s point though um just to give you a quick summary of I mean basically
edwin: yeah.
Cody Haugen: any data point that lives in a sports ecosystem just think we will have access to it and that so that is historical data for the last at least 10 years sometimes 15 years sometimes if it’s an official league data source back to the beginning of time now obviously that’s a little extreme but we have historical data to extreme measures we have in-game data and real time data. So every, you know, updating every second or two, real time push data and restful APIs that we can update. Then we’ll have the live match tracker, which is a real time visualization of what’s happening on the field.
 
 

00:20:08

 
Cody Haugen: Um,
edwin: Let me see if I can get one of those right now.
Cody Haugen: and uh,
edwin: Cody, I as I’m in
Cody Haugen: yeah, go to Yeah,
edwin: Florida.
Cody Haugen: go to FanDuel. Oh yeah, you’re in Florida, so it’s blocked out. Um,
edwin: Yeah.
Cody Haugen: yeah.
edwin: Can you do it?
Cody Haugen: Yeah, I I’ll take a screen grab real quick. Uh,
edwin: Cool.
Cody Haugen: but it it’s tough because it only pops up obviously when games are going on, but let me
edwin: Maybe there’s like a tennis match or something in
Cody Haugen: look. Fair point.
Brett StClair: By the way, the is a lot better on mobile than on their desktops.
edwin: Guam.
Cody Haugen: Um,
Brett StClair: So like you we we can’t get access to these on the mobile app because of where we are, but you can website and see it.
Cody Haugen: right.
Brett StClair: And the website it’s just it’s like information overload.
Cody Haugen: Yeah, let me find uh
edwin: I’m looking to see right now if anything’s up. Yeah,
Cody Haugen: at Yeah,
 
 

00:20:56

 
edwin: there there there’s a ATP room.
Cody Haugen: here we
edwin: Yeah, here we go.
Cody Haugen: go.
edwin: This this Hard Rock app in Florida is is, you know,
Cody Haugen: Terrible.
edwin: I would say very very terrible. I mean, the icons are I feel like I’m on like a, you know, a kids channel.
Cody Haugen: Yeah, because ATP is official with uh Sport Radar, they actually have live streams going on with FanDuel right now. So, that’s not exactly what I want to show you. Want I want to show you the live match tracker.
edwin: Okay.
Cody Haugen: Track live. Let’s see what this Yeah, here we go.
edwin: And Sky, this will be an amazing place for us. we we’re going to be able to embed images on this match tracker. And what’s important about the match tracker as someone who, you know, uses the match tracker when I’m betting and I don’t have, let’s say, the broadcast available to me and I want to go on the app and I can be like, well, what’s the score and then where where are they at on the field?
 
 

00:22:08

 
edwin: You know, you watch you actually watch the gamecast. What Cody’s going to bring up, you do spend time,
Skye Capazorio: Yeah.
Cody Haugen: Yes.
edwin: you know, saying, “Oh, where am I at?” You
Skye Capazorio: Yeah. I want to There was something that I actually found the other day that I randomly had
edwin: know,
Skye Capazorio: from way back. Um that uh Yeah. Have you ever heard of a thing called Victory League? Sorry. Did anybody say yes? No. Sorry.
edwin: no, I’m sorry.
Skye Capazorio: I’ve got I’ve got a Oh,
edwin: I was drinking water. Sorry about that.
Skye Capazorio: okay.
edwin: No.
Skye Capazorio: I’m going to I’m going to just I’m going to put something here in the chat. I I was I was literally cleaning out my downloads and this is something that I downloaded. This is over a year ago. I don’t even know if they’re still in existence, but it’s a um and I and I don’t know if they extend outside of football. Um, but it was quite a an interesting view.
 
 

00:23:06

 
Skye Capazorio: Where can I share it with everybody here?
Cody Haugen: Oh, sorry. It’s because I’m sharing. Uh, Sky, just real
Skye Capazorio: Oh,
edwin: Yeah.
Skye Capazorio: no, I don’t need to share. I don’t need to share.
Cody Haugen: real
Skye Capazorio: I just wanted to I just wanted to like send give post it in here for other people to look at.
edwin: So,
Cody Haugen: Oh,
Skye Capazorio: That’s all.
Cody Haugen: you can add it in the chat then if it if you
Skye Capazorio: Well, let me let me Yeah,
Cody Haugen: don’t.
Skye Capazorio: that’s all. Cool. Carry on. Sorry.
Cody Haugen: But uh to to to George and and others uh on the call that have never seen this live match tracker, this is the basketball one because this is actually a live game that’s happening in uh
Skye Capazorio: Awesome.
Cody Haugen: Bundesliga right now. But it will ex this is the live match tracker and and what it will look like for basketball. But as you can see like a ball will be bouncing around the court.
 
 

00:23:48

 
Cody Haugen: Um, oh, three-pointer, ball goes up, rebound, you know, kicks back, three-point made by such and such person. These advertising, so on the football field, it’s a center logo in the middle of the field. Um, on the basketball court, it’s a it’s the the side uh boards. Um, but this is what the live mass tracker is. So, this will be going on live. And we also have this product licensed from Sport Radar. So, extremely valuable. I mean, I always sold it in my 15 years as the next best thing outside of paying, you know, tens of millions, if not hundreds of millions for actual live uh a AV streaming, audiovisisual streaming um because that’s so ungodly expensive and the the distribution is is kind of a headache to deal with. But this is can be placed anywhere. And this live match tracker uh widget or glorified widget hosted solution lives in a pre-live and post format. So it it gives users something to come to before obviously in-game and then post. So it is an extremely valuable thing.
 
 

00:24:58

 
Cody Haugen: So this is what Edwin and I have been um spinning around that we want on a trading page. So there’s a buy sell button live match tracker logo within live match tracker. this person is if the game is not on TV or because uh streaming is so fragmented these days, users don’t have capabilities or they don’t license. I mean, everyone might have Amazon Prime, but like YouTube TV or Peacock or Netflix or Amazon Prime or I don’t know. I feel like it’s it’s everywhere. I mean, I’m a diehard NBA fan, and it was very tough to to to maintain where all the NBA games were this season. This allows you access to any game across the entire league in a moment’s notice. You just click into the game page or you click in and you get the game page, two teams, live match tracker, trading, everything else.
Skye Capazorio: Thank
Cody Haugen: Um, I think I think we get it. Um, let me stop sharing. Um,
Skye Capazorio: you.
Cody Haugen: or if you want to look at just some other ones, but you guys can do this as well, or I can send these to you.
 
 

00:26:08

 
Cody Haugen: I don’t want to take
Brett StClair: Is that rendered across the whole mobile screen?
Cody Haugen: all
Brett StClair: So you click on it and you turn your screen to the side and it takes over the whole screen. Is that the experience?
Cody Haugen: uh Yeah, in the FanDuel app.
Brett StClair: Yeah.
Cody Haugen: Yeah,
edwin: Yeah.
Brett StClair: Yeah.
Cody Haugen: I I believe it does uh go full screen on you.
Brett StClair: Okay.
edwin: Well,
Cody Haugen: Yes.
edwin: it go definitely goes larger.
Brett StClair: Okay.
edwin: I don’t know that it goes full screen.
Cody Haugen: Yeah, it might still have the odds there actually on the side.
edwin: Um.
Cody Haugen: You’re right. I I don’t typically watch landscape on my phone,
edwin: Yeah.
Cody Haugen: I guess, unless I’m watching a
edwin: Yeah.
Troy McDonald Kane: Um question question for the groups.
Brett StClair: There he
edwin: And then and then go go ahead.
Troy McDonald Kane: Sorry, sorry.
Cody Haugen: show.
Brett StClair: is.
Troy McDonald Kane: Like is there different like obviously on a mobile app there’s there’s your phones but there’s also tablets.
 
 

00:26:50

 
Troy McDonald Kane: Is there enhanced functionality that can go if your app’s on a tablet versus an like a phone as far as wider screens or more zooming capability just from what you’re describing
Cody Haugen: Yes.
Troy McDonald Kane: Cody?
Cody Haugen: Let me talk amongst yourselves. Give me two minutes. I will put up pull up the widget showcase page from Sport Radar and you will see um how they’re all HTML 5 responsive.
Brett StClair: So when Cody says talk amongst yourself, does he mean about him? Does anyone have any questions about
Cody Haugen: Oh,
Brett StClair: him?
Cody Haugen: I I mean I I don’t care what you talk about.
edwin: always.
Cody Haugen: Just give me just give me two seconds. Uh
Brett StClair: Well,
edwin: And
Brett StClair: I I am going to talk about Cody because I’d like to know how many collection of caps he has. I have yet to see you wear the same cap on any
Cody Haugen: Yeah, I’m kind of I’m kind of in love with this one. It’s it’s light colors. It’s uh it’s,
 
 

00:27:37

 
Brett StClair: of
Cody Haugen: you know, very much a spring uh hat here. Okay. So, if I share my screen here now. Okay. So, this is actually the football um widget uh or live match tracker. what you’re seeing. Um, obviously it’s in post format right now because this is the Super Bowl. Um, but you can see some of the information that it displays pre and post. Weather information, what’s the game date, where it’s held, all of that fun stuff. Um, to your point, Troy, here’s what it would look like on mobile. Here’s what it would look like on tablet. Now, in game, there is like some playby-play feature uh that drops down here as well. So, let me see if I can go back to um yeah, see it’s tough. There’s nothing. NBA doesn’t have anything live. Uh I I can share this link internally and you guys can look at it tonight with NBA games going on live. Um because this is this is just a free showcase link and you’ll be able to see this.
 
 

00:28:51

 
Cody Haugen: But like this is what I’m talking about that lives inside and is not a lift that Rebel has to do. This lives inside of the of the widgets or of this hosted solution. So a bit of statistics last five team leaders all the the kind of live probability or time. Yeah, it’s a it’s an extremely powerful tool and for what we’re paying, we’re getting it for next to nothing.
Skye Capazorio: Um, what is quite interesting about this Cody is just like the lo the logo usage like the team IP. Does that carry through in the in
Cody Haugen: It actually does.
Skye Capazorio: it?
Cody Haugen: It’s kind of a loophole.
edwin: It
Cody Haugen: Yeah, that sport radar figured out.
edwin: does.
Cody Haugen: Um because it’s actually a visualization inside the widget. And so yeah, if you go on FanDuel, you will see the logos in there.
Skye Capazorio: We need to talk to their
edwin: Will we be able to have them over?
Cody Haugen: I It is Yeah,
edwin: Wait a minute. Wait a minute,
Cody Haugen: it is a It is a switch we can turn on and
 
 

00:29:47

 
edwin: Cody.
Skye Capazorio: lawyer.
edwin: Would Are you suggesting that without a deal with the leagues,
George Westbrook: Okay.
Cody Haugen: off.
edwin: we can have those
Cody Haugen: It’s It’s been fair use. We might get our hands slapped,
edwin: logos.
Cody Haugen: but it is a button we can turn off, a toggle switch in between the live match tracker on the sport radar side.
edwin: Very
Cody Haugen: Yeah,
edwin: interesting.
Cody Haugen: it’s a loophole that they found with the Associated Press in the visualizations included in the cost. No extra cost to have the logos
edwin: Holy s***. That’s incredible.
Cody Haugen: there.
George Westbrook: because I I suppose one of the things we then got to weigh up is obviously the benefit of having their logos in there and without having or we can have the use compared with if we wanted a match tracker of our own where we can place ads. It’s kind of ads or their logos because obviously I can’t I can imagine trying to
Skye Capazorio: Excellent.
George Westbrook: get permission from every single person in the league to put it on our specific match track is just not going to happen.
 
 

00:30:42

 
Skye Capazorio: Yes.
George Westbrook: Um, so yeah,
edwin: Yeah, I I still think we get to put ads in what they have,
Cody Haugen: 100%.
edwin: but maybe not the same control you might want,
George Westbrook: it
edwin: George, with how they get
Cody Haugen: Yeah. Yeah. So, so when I was looking into it,
George Westbrook: Yeah.
Cody Haugen: this is actually a feature I was trying to kick down the door for years is trying to put ads inside these.
edwin: displayed.
Cody Haugen: Um, and they do it for World Cup, but World Cup is like its oneoff um sort of build for Sport Radar. These are obviously across all sports. They have added a one logo. I think that’s meant to say so that bet 365 can put the bet 365 logo on the court or on the field. We can use it differently though because we’re not marketing in play.
edwin: Is
Cody Haugen: I mean, I think it’s yes, we’re marketing in play,
edwin: it?
Cody Haugen: but it’s more value to us to actually use that space not for our own accord, but to use it as a title sponsor cell for Sky to put to put somebody else’s
 
 

00:31:47

 
Skye Capazorio: Yeah.
Cody Haugen: logo. I think it’s more valuable in that regard.
edwin: Yeah.
Skye Capazorio: And also also the question is can we I need to understand how is that something that we’re going to offer as a once off because it’s too much of a heavy lift to change it all the time. So, for example, if we’re going we’re selling games for example or team adjacency of uh or team participation to advertisers. Are we going to then change up that display per time or is that something that is res reserved as a right for the overall app sponsor um that is
edwin: I
Skye Capazorio: always on and always present across every game? We need to just work that out,
edwin: I mean, yeah, from a financial standpoint,
Skye Capazorio: too.
edwin: it probably be very very worthwhile to have the ability to do them, you know, not not one and done,
Skye Capazorio: That but that’s what I’m saying.
edwin: right?
Skye Capazorio: But I don’t know how technically viable that is in this iteration. That’s what I’m
Cody Haugen: Yeah,
Skye Capazorio: asking.
 
 

00:32:53

 
Cody Haugen: it’s a it’s a great question from a the technical Besides George Brett,
edwin: Yeah.
Cody Haugen: let’s bring that up in our sport radar call next week uh with because from a
Brett StClair: Yeah.
Cody Haugen: techn so sport radar has a client setup team for these uh widgets and hosted solutions. So they do you know we send them the color scheme they do all that they edit the fonts they do that. Um but yeah so so I think this logo placement would fall under that but also if you guys get the the block code and if there is a some you know a quick piece to edit in the embed code then maybe you can handle that versus the sport radar client setup team and we remove a a snag. But let’s bring it up next week in our call with them.
George Westbrook: Hat.
edwin: Sounds great.
Brett StClair: Do you want to bring up that other like I just want to get a sense from you guys what you liked on those screens.
Cody Haugen: Oh, yeah.
Brett StClair: And what app just capture that quickly like
 
 

00:33:54

 
Cody Haugen: I can I can bring them back up. Yeah. Give me one second.
Brett StClair: what what makes you god that’s just a horrendous experience like a good example Edwin you said on the um uh it’s a
George Westbrook: hard
Brett StClair: very modrock you know the icons look a bit childish I agree they look
George Westbrook: Rock.
Brett StClair: very childish right um so definitely would don’t want to be doing that
edwin: Yeah. And it’s interesting because like the predominant thing on this is bet and get like you know
Cody Haugen: Yeah.
Brett StClair: Right.
edwin: it’s not even the teams not even the game it’s their advertisement you know internally to their their own application once you’re in there like they’re they’re actually I would what what do you call that like a sixth or you know a fifth of the screen lands uh landscape is
Brett StClair: Beautiful.
edwin: is used for their own ad like you know for me you you know I I would want far more user information. So, like, you know, where that bet and get is, you know, I I don’t think there’s a ton of value for advertising like just like this, right?
 
 

00:35:02

 
edwin: Um, you know, the the the Knicks and the 76ers game, you know, I would love to see a lot more, you know, like what’s the probability, you know, you know, very quickly, what’s the line? You know, I don’t see the line like standing out there. You know what I’m saying? I see that like, oh, there’s the same game parlay.
Cody Haugen: Exactly.
edwin: Well, of course there is. There’s um you know the time you know a big f****** whoop nothing right like that doesn’t do anything for me. So when I look at this and I look at the icons I I pass right through that cuz I’m like oh this is terrible. Then I get I get hit with another ad and then I get the the game but they don’t tell me anything about like that game like at all. So you know one one of the things that sport radar does is they have live probabilities and they’re very very very uh powerful. So, you know, with when you look at say Cody, go to like a Kelshi or um PY real quick. It doesn’t matter which one.
 
 

00:36:02

 
edwin: Okay. So, let’s look at PY. Okay. And you can see um you know, let’s look at go scroll down. There’s no real ads here. The icons are much much better. Notice the actual logo for the MLB. Poly Market has an agreement with them. Uh so they they’re they’re licensed. Um, but let’s say you say Ryan Sagermanman, I don’t even know how to pronounce Sagermanman against Jay Clark. And right there to the left to the right where you see the numbers the minus 809 and the plus 733 those are the you know essentially that’s the cost of that trade but you can you know based on that you could figure out the probability. So Ryan’s leading that match uh he won the first one 64 uh oh he lost first 176 won the next one 64 now he’s up 53. So you’re going to have to pay a lot more money uh to to win money with Ryan Segerman. Okay. Uh so he’s a heavy FA favorite at this point. So that minus 809 and plus 733 that’s very relevant information as you’re scrolling through.
 
 

00:37:07

 
edwin: That’s what people want to see. They don’t want to see it but like oh I I got a same game parlay. I mean that all of that’s understood. Um so this is a very very simple app. By the way I’m down to 39 bucks in this. Uh, I got very angry. They miscounted my money. I don’t know if I I’m sure I told you guys.
Cody Haugen: Yeah.
edwin: Uh, but I was like, “These f******
Skye Capazorio: Yeah.
edwin: guys.” So, it took them four days to correct that.
Cody Haugen: Yeah.
edwin: So, I pulled money out of Poly Market. Uh, because I was like, you know, I left enough in there so I have the account open. I if I want to add funds, I can do it. But the they actually it took them 48 hours to respond. Maybe a little less than 48 hours to respond that they were looking into it. And then I think it took them another three or four days to actually credit my account properly. So they’re whatever they use miscounted. So like you can’t have that in like a financial product ever.
 
 

00:38:00

 
edwin: And then same thing here. Go to you know you look at FanDuel or what is this fanatics?
Cody Haugen: Fanatics.
edwin: Yeah. Look at like the the primary thing here 100% profit boost.
Cody Haugen: Yep.
edwin: f***. I’m already in the app right,000 fan cash. Great. It doesn’t mean anything to me. You go down now, you can see the odds of since let’s say Baltimore versus uh the uh what are they Las Vegas A’s now?
Cody Haugen: Las Vegas A’s.
edwin: Yeah. Yeah.
Cody Haugen: Yeah.
edwin: Um so you can see like Baltimore’s minus 140 and what’s the total there Cody? 9 and a half.
Cody Haugen: Nine and a half. Over and under. Nine and a
edwin: Yeah. So basically that what that means group is that Baltimore is $140favoriteovertheCodyHaugen:half.edwin:A^{\prime }stowinthegame.So,ifyouwanttowin$100, you actually have to bet $140 to win a hundred. And then if you take the A’s, I don’t know. Are these guys on a nickel, dime, or 20 cent line?
 
 

00:38:55

 
Cody Haugen: Uh,
edwin: You know,
Cody Haugen: what? Fanatics is on. I think it’s I think it’s
edwin: okay. So, what that means is when you say, okay,
Cody Haugen: dime.
edwin: Baltimore is minus 140, that means the Oakland A’s are plus 130. So if you if you bet a 100red on the A’s and they win, you get 130 bucks back. If you bet um you want to win a 100 bucks on Baltimore, you got to risk 140. That’s what we call the embedded edge in in sports bookmaking. That $10 edge per 100, okay? That’s that’s the difference of everything. Now, it may not seem like a lot of money, okay? But it’s literally 10% of what you’re trying to make. You risk extra. Now, if that was the case in financial markets, there’d be no financial markets because nobody is going to risk 10% of what they’re trying to gain um to select a a position,
Skye Capazorio: Sorry.
edwin: right? Like some people might say, “I’m going to risk, you know, a quarter of a percent on this trade.” And you know,
 
 

00:39:53

 
edwin: it’s it’s just the the economy’s a scale.
Skye Capazorio: What’s
edwin: That what I just described is exactly why sports books never lose overtime. Over time, they can have a bad week or two, but this is why. So very valuable to see the prices right now. Look at like Philadelphia versus Colorado minus 215. So if you want to win a h 100red bucks you got to risk $215 and then at that point because it’s over 200 it’s more than 10 it’s going to be now it moves to a 20 c line.
Skye Capazorio: up?
edwin: So Colorado would be plus 195. So and every hundred it goes up right. So the the edge gets gets uh you know it stays it it doesn’t stay a dime.
Skye Capazorio: Easy.
edwin: It’s it it grows as as the uh price goes. Okay. Um you know the my bets the rewards all good down on the bottom buttons. I like those. Um you know the the logos are okay. I think they’re helpful. But yeah I mean this is a much better app to me than the Hard Rock.
 
 

00:40:57

 
Cody Haugen: Yeah, way
edwin: Uh yeah,
Cody Haugen: better,
edwin: I I would say I mean this looks just janky as f***. I mean it’s just
Cody Haugen: dude.
edwin: terrible.
Cody Haugen: When I was playing with it when I was down there, it was it was tough to use.
edwin: I will say this though, I’m on a heater on the Hard Rock when either whenever I go to that casino or I bet online like I’m I’m uh 2 and 0 down here uh betting on basketball. So I you know Hard Rock they they’re they’re going to shut me down I think at some point. fanatics, you know, I’m I’m up and
Cody Haugen: Um, but yeah, back to your question, Brad or George, I can’t remember who asked it,
edwin: down.
Cody Haugen: what we like or dislike. I mean, Edwin gave a a lot of feel there of what he dislikes, but I I think I mean, remove all this filler right here. That’s half your screen. Um and and what I want to see is so I mean call this maybe a homepage, right?
 
 

00:41:48

 
Cody Haugen: Um but whoa, sorry. Um yeah, but what I want to see up here at the top is this is your your live rolling ticker of live events or upcoming events that’s clickable.
edwin: It’s also That’s
Cody Haugen: So, if I see what is down here,
edwin: cool.
Cody Haugen: Baltimore versus um Philly or whatever the game was, I can click into that and that’ll take me to the game page, which will have the trading function, the live match tracker, historical data versus, you know, those two teams matchup or how they’ve done in the last five of their games. I have I have tons of ideas there.
edwin: all that.
Cody Haugen: I don’t know if this is like the specific call to go into that level of detail,
edwin: Yeah.
Cody Haugen: but we’re going to build a badass app with my knowledge base of the last 15 years and the ability of what I mean basically I have a we have a blank slate to build this on and we’re going to build something pretty
edwin: Yeah. And so to to put in perspective,
Cody Haugen: cool.
 
 

00:42:46

 
edwin: I forget what teams were down there.
George Westbrook: H.
edwin: What was the one - 140, Cody?
Cody Haugen: Uh let me see if I can zoom out.
edwin: I’m los losing money.
Cody Haugen: Baltimore is
edwin: Yeah. So instead of Baltimore like ticker being minus 140,
Cody Haugen: 140.
edwin: you’d have the Baltimore stock price.
Cody Haugen: Exactly.
edwin: So
Cody Haugen: And within that And within that, you could even have uh ticks as far as uh tick pricing next to that Baltimore name, whether it’s going up or down. Now, there’s some obviously intricacies. We don’t want it to be like green red. like it doesn’t need to be that active but images once again back to the moving images and how our subconscious thinks about that obviously awesome. So the more uh the more color changes within that
edwin: Yeah. So, if you come to my house and you you’re you’re in my office,
Cody Haugen: uh
edwin: it’s like it’s Bloomberg or CNBC or both are up. Um, and I’ll look up at the screen if I’m, you know, working or whatever and I see, oh, where’s the market?
 
 

00:43:45

 
edwin: And they they just literally have like a green arrow up, meaning it’s up on the day or a red arrow down. Uh, you know, it’s down on the day. If it’s unchanged, I think they keep it at green, but it’s like, you know, you just look say, oh, where’s it at? And, you know, there it it doesn’t even it might say like, you know, the green arrow up. 0.25% 25% or something or 1% or whatever that is. You don’t even have to show the like dollar value. It’s just a a quick visual that says, “Okay, the market’s up or down.” Troy, what do you what do you think on that?
Cody Haugen: Yeah.
Troy McDonald Kane: Sorry, my mute buttons always stuck.
edwin: We call
Troy McDonald Kane: Uh, no, I agree. I like that a
Brett StClair: So,
edwin: cool.
Brett StClair: can I just double check a couple of things?
Troy McDonald Kane: lot.
Brett StClair: So, it feels to me you prefer a darker background to a white background on it.
Cody Haugen: Uh, no. Um, because our colors, right, Edwin, you said you prefer a lighter background because of
 
 

00:44:47

 
edwin: Well, for our website and for those other things,
Cody Haugen: our
edwin: I think the white is very impacting because we can highlight these these uh applications and and you know, whether it be the the trading app. So, I think the trading app can be dark. I mean, I you know,
Skye Capazorio: Epic.
edwin: I’d like to see options, but I definitely um you know, the the navigable like if you’re going to use white, you can’t use little hard icons and s*** like that because it does look like a child’s like, you know, it’s just it it it’s weird,
George Westbrook: H.
Skye Capazorio: Can I can I just add something to that?
Brett StClair: Yeah.
edwin: you know?
Skye Capazorio: Um,
George Westbrook: Good.
Skye Capazorio: one of the questions that I asked I think Brett, I asked you this yesterday, I think in the social content call, was the ability for somebody to select their own preferences. um for the colors of the app. So, let’s say we go cool, our primaries are uh white, blue, and orange. And they can choose they can they can choose which one of those they want it to be.
 
 

00:45:48

 
Skye Capazorio: It was just a thought and it’s something that makes it a bit more personalized in in the person’s experience or
George Westbrook: H.
Skye Capazorio: a light at least a light dark function um for people like I’m somebody that I I like my phone in the dark function. I just find it easier to work with. It makes things stand out for me. But I appreciate that like Brian um he’s he has everything in the like function um because he finds the dark makes things too overwhelming. So I I just think we should we should make that as an option.
edwin: How do you think that plays with advertisers?
Skye Capazorio: Um
edwin: You know, because I, you know, sometimes those ads like the darker things can get heavy and they can get lost.
Skye Capazorio: yeah. Yeah.
edwin: I mean,
Skye Capazorio: No, I think that that’s definitely a a a valid a valid question. However, these days people tend to also change their phones and so advertisers are having to accommodate that in what their creative is um because it’s something that
 
 

00:46:51

 
edwin: there.
Skye Capazorio: everybody has access to do. Maybe not in our app specifically from what we’re saying, but they pretty much have access to do that across all other apps.
edwin: Yeah.
George Westbrook: H I I suppose one one aspect on the the more build side as well is complexity and consistency as well. Um so it’s I think light mode, dark mode. I think that would be it out of all the options. Well, obviously the first option is everything’s the same. Um but then obviously some users like L light, some users like dark. So light mode, dark mode um would be the next best option. I think if we’re especially for the MVP, if there’s like 10 different options for a user, we’ve got to make sure that across the whole application, it’s all consistent things like that, which nice to have, but I think for first version that that might be a bit too much.
edwin: I agree.
Brett StClair: Can I check some more details on it? Um, so just around navigation.
George Westbrook: Um
 
 

00:48:01

 
Brett StClair: So each of those apps you probably noticed have vastly different navigation traits. And so if you go to the Hard Rock, it’s navigated off five points on a bottom navigation bar. Um whereas the jewels uh dual fendul
edwin: Fanatics.
Brett StClair: um it it has subnavigation and
edwin: Yep.
Brett StClair: I think that’s also quite an interesting space right we’re in an informationririch space. How do we get the right information at the right time from
edwin: All
George Westbrook: Thanks.
edwin: right.
Brett StClair: a accessibility as to where your finger is? So I thought that was quite clear that they kind of had midway through you had swipe a
edwin: All
Brett StClair: section through against information categories.
edwin: right.
Brett StClair: Is that something you like?
Skye Capazorio: Oops.
Brett StClair: Do you feel that users use that? Do you find yourself using this kind of subnavigation
edwin: Well, I can tell you this. So,
Brett StClair: environment?
edwin: when I’m clicking clicking on that Hard Rock app, I got to click like four buttons to get to the page that I want to bet.
 
 

00:49:09

 
Skye Capazorio: Okay.
edwin: It’s it’s it’s so annoying. And like I, you know, you click and I got to go to the homepage and then they’re like, “Well, this is a preferred game.” And I don’t want any of that. I want to be able to control what I I get to. So it’s it’s it’s it’s cumbersome and it’s actually maddening. The other one is much better in terms of um usability. So, you know, I think that, you know, to Cody’s point, you know, the ticker, um, the the, you know, like section title, if you want to trade, you know, for the challenge, pretty simple, like we’re only going to have football. So, I I don’t think that’s going to be hard, but maybe there’s something that you can click NFL or NCAA. Um, that would say, okay, these are the these are the different like teams that I can go into. um because otherwise navigating is going to be challenging. there’s 131 uh I believe maybe I’m wrong but close to that NCAA football teams and there there’s 32 NFL teams. So you’re talking about 163 potential stocks that people can click on to trade.
 
 

00:50:17

 
edwin: Um, it has to be very very quickly or there has to be a search function that you can just type in, you know, an acronym or something, you know, the first three letters and it’s like gives you a selection of like you type in CHI and it’s like, oh, Chicago Bears or I don’t know. Is there any CHIS in college football, Cody? I don’t think so.
Cody Haugen: Not that I can think of off the top of my
edwin: Yeah. Yeah. But like Buffalo,
Cody Haugen: head.
edwin: like BUFF, you type in that, there is a Buffalo College and there’s also the Buffalo Bills football team. So there is some overlap on a couple of these. So if you s like we just have to make it where you can search relatively quickly to get to the markets
Brett StClair: Wow.
edwin: you want. And then we can similar to this have some marquee games specific for your application sky which you know maybe they’re the like you know top five games of the week for college and then the top five games of the week for pros and then you know those would essentially just be on some form to click into and then you could start trading those right
 
 

00:51:19

 
Skye Capazorio: This is stupid.
edwin: away.
George Westbrook: One thing I’m thinking as well is just putting trying to put myself in the user’s mind. I suppose there’s going to be two different modes when they’re in in games. One may be discovery like you said. So there needs to be some dynamic elements. There needs to be some information shown, but it can’t be so much that the discovery process is going, “Right, here’s one element that’s got 10 pieces of data and the score and the odds, but I’m going to have to scroll through all of them.” So, one of the things we’re going to need to work out and probably test is when they are on that discovery page, what is the minimum amount of information we can have in order for them to make the decision to go to that team page? And then the next step is obviously,
edwin: Kev. Yeah.
George Westbrook: what information do we have?
edwin: Again. Yeah. I think you call it down to three items if possible. The top three items, right, for for that.
 
 

00:52:13

 
edwin: And it could be something as simple as like game time, the the current, you know, probability that they’re going to win or lose and then um that like share price, you know, up or down. I mean,
George Westbrook: Okay.
edwin: I’m spitballing, by the way, too. I mean, this is not me giving a directive. I’m saying that as a group, do we think that’s a smart idea or not?
Cody Haugen: Yeah. I mean, on the discovery page, so this is before you click into a specific game. This is all games, right? Yeah. I I think I think I I’d say that’s pretty standard to what our users are going to be used to
George Westbrook: Yep.
Cody Haugen: is is when the game is being played, who’s the favorite in that game, and and any sort of, you know, other sort of previous historical score, I guess,
edwin: No,
Skye Capazorio: It’s
edwin: I wouldn’t do that bully. I would do stock
George Westbrook: and and then and I suppose
Cody Haugen: or sorry, stock price. Yeah. Yeah.
 
 

00:53:04

 
edwin: price.
George Westbrook: as well it’s it’s where they are discovering it from because there might be maybe we just have one discovery mechanism. I don’t think there there would be there might be multiple. So, let’s say you’re on a trading page, stock price is probably going to be more important. If you’re on a game day page, the score might be a bit more important. So, what we what we need to do is look at sports radar and look at all of the other data sources that we’ve got. Map out the data sources, put them all in some kind of matrix for each part of where they are as to right on this page, this user is trying to achieve X, Y, and Z. What’s most important to them there? What’s most urgent? What’s going to help them drive outcomes that we want and also that they want as
edwin: Great. Yeah, I I couldn’t agree
George Westbrook: well.
edwin: more.
Brett StClair: I’d like to get you guys view on two additional app types. Um the first one just thinking about the discovery screen right the challenge that or the new kind of problem that we’re solving is this blend of real-time sports data information around sports and blending it into the price of sports and trying to get the right behavior and so the behavior we’re trying to achieve is we want and correct me I’m just going to make a statement and so everything you want to build in these apps is you want to try change behavior.
 
 

00:54:31

 
Brett StClair: You want to try to drive behavior. And as much as we bring in two worlds together, we’re all clear on say two or three overarching behavioral patterns that we’re looking to shape. I’m going to make an attempt on one. For instance, is our goal is to drive excitement around a team or game moment. Why? because we’re trying to get those moments that’ll cause some form of
Skye Capazorio: Okay.
Brett StClair: trade or cause some form of commentary or chat or cause some form of discovering more information, researching more information, right? So, a behavior is always why why would we want to do this? What is the outcome we’re trying to achieve? And then we got to be a bit more build our priority.
edwin: Yeah.
Brett StClair: What are
edwin: I would add one layer to that for you, Brett.
Brett StClair: those?
edwin: I would say that we also want to drive the engagement for the advertisers during those same moments, right?
Cody Haugen: Yep.
Skye Capazorio: Absolutely.
Brett StClair: So that’s a fine balance. I’ve spent my whole career around and I see it now in the maturer ad media businesses.
 
 

00:55:54

 
Brett StClair: The needle switched all the way through to the priority is 100% the advertiser and that’s only because of I don’t know if you’ve heard of the term in shitification right it applies even in the ad business so in shitification an example is Uber launches in a city prices of Uber are coming in under $10foratripyoucanbuyanUberXwhichisactuallymorelikeanUbersmartandi{t}^{\prime }sreallygoodqualitycarbutovertimepricesurgesstartsurgingmorepricesurgingactuall{y}^{\prime }stakenawayyoudo{n}^{\prime }tknowwheni{t}^{\prime }sactuallypricesurging.Afterayear,yousuddenlythatsametripis$25. And what they’ve done is they’ve laid in black. They’ve laid in all these additional services. So the goal is because the business is under pressure to grow 20% every single quarter to move the needle, but it gets to a point where you’re sacrificing beyond what the experience is. And so in the world of media, that experience is you’re now trading off because you need advertising dollar more than anything else.
 
 

00:56:56

 
Brett StClair: you don’t give a flying f*** about your end user. So in the beginning when you’re starting off it’s all pro- end user which is also bad because then you’re not able to attract the right media spend.
edwin: Yeah.
Brett StClair: So I think between everyone there needs to be this constant healthy tension and I think Sky you need to be the person pulling it this way. Cody, you need to be the person pulling it this way. Right.
edwin: That’s right.
Brett StClair: And I think I encourage both of you to keep pulling that and we didn’t have it on the radar
Skye Capazorio: Yeah.
Brett StClair: there, but it’s so important on the radar, but somehow get that into your culture of pulling it both ways because then you’ll land it wherever it needs to be for that particular moment or ad unit. I think that’s going to be super important,
Skye Capazorio: I I also think that what is like it might be stating the obvious,
Brett StClair: right?
Skye Capazorio: but what is also important is how the advertiser finding not just the balance of the advertiser being separate to the user experience, but how to smartly integrate the advertiser into the user experience so that it feels um part of the experience as opposed to an
 
 

00:58:02

 
Brett StClair: rather than a
Skye Capazorio: than something that’s interfering with my experience.
edwin: Yeah.
Skye Capazorio: I think that’s where Exactly.
edwin: O almost supportive
Brett StClair: love it.
edwin: of
Skye Capazorio: Exactly. Like it needs to it doesn’t and I think this is where the difference exists in impressionbased programmatic. I’m that person that programmatic annoys me. I’m trying to look at a recipe. I’ve clicked through Pinterest and all these ads are popping up and I can’t see the the what I’m supposed to be doing. That is an highly highly frustrating experience, right? Um,
Brett StClair: Don’t don’t don’t group that as programmatic,
Skye Capazorio: but sure,
Brett StClair: by the way. That group that as a lazy f******
Skye Capazorio: no,
Brett StClair: static media owner raping the s***
Skye Capazorio: I I I I get that and I get that there are levels.
Brett StClair: out of they’re on that side so badly, right?
edwin: What?
Skye Capazorio: Totally totally get that. And this is this is the thing like this is what I was saying like even things I I told you yesterday on the call.
 
 

00:58:47

 
edwin: Totally.
Skye Capazorio: I told Edwin yesterday on the call that I’ve started dreaming about these ad placements. Like I’m literally waking up in the morning like with these visions that have come to me in the middle of the night.
Brett StClair: Who are you?
Skye Capazorio: Um there are even things like and Edwin you were talking about it uh you know in terms of like poly I think it was poly markets where you like when you complete the trade it swipes up
edwin: Yep.
Skye Capazorio: um and and things like that exactly and I was
edwin: And you get that receipt page. You get a receipt
Skye Capazorio: thinking about ways or or and I don’t know how viable this is but like even things like the the phone that
edwin: page.
Skye Capazorio: vibrates when something happens or or you know whatever the story is and that might be getting too complicated for this initial build But when let’s say you um complete an action, so buy, sell, whatever the story is, and we’re embedding an advertiser into that space, how is it something that they can that they can actually own within that space as opposed to just being a logo banner that sits above in that area?
 
 

00:59:56

 
Skye Capazorio: Does that make sense? So, for example, if you’re pushing that,
edwin: Yeah.
Skye Capazorio: something pops up. And I’m not trying to make it gimmicky like a celebration thing or whatever the story is, but maybe there’s something that pops up at that point in time that they can then own within that space. I also appreciate that we’ve got to strike the balance of making the features too over complicated for this first initial iteration within that. But we need to find that balance with where we are giving these opportunities to advertisers to live and engage in a world that is way different to what they are buying in their digital or sponsorship advertising to date.
edwin: Yeah, I so I look at things um you know a a little
Brett StClair: Sky
edwin: bit uh differently. So not differently but so like when I when I said the word supportive uh Cody I’m also sending you a couple screenshots of before and after like buying stuff on poly f***. Um, anyways, what what um Jesus Edwin. Yeah, this is a a very interesting crazy uh this one actually took
 
 

01:01:06

 
Brett StClair: I’m just glad there wasn’t women in the bed or whatever.
edwin: my What’s What’s that?
George Westbrook: That’s it.
Brett StClair: I’m just No,
edwin: You were surprised there wasn’t a person in the bed. Do you saw the bed?
Brett StClair: I was glad that there wasn’t adversity.
edwin: Listen, you know, I got nothing to say on that.
Skye Capazorio: Thanks.
edwin: Um, good lord.
Skye Capazorio: Thanks.
edwin: I’m sorry. I lost my train of thought. Um, what the f***? Um, anyways,
Skye Capazorio: You was sorry.
edwin: yeah,
Skye Capazorio: You were saying something’s
edwin: sorry.
Brett StClair: That’s
edwin: Yeah. Um, so the supportive side,
Skye Capazorio: interesting.
edwin: the um the the um you know, having those those volatility moments where we’re talking about where there’s some type of animation. It’s almost like um you know it for me if let’s say I’m watching a a market, okay, and and I’m staring at my screens and and I’m watching a move and I’m watching a move and out of the corner of my eye something pops. I have this this program that I built that’ll basically flash if it’s a trade opportunity for me.
 
 

01:02:09

 
edwin: It’ll it’ll be like I’ll get a green like flash on my Excel sheet that says I need to buy a part of whatever I’m trying to buy. Let’s let’s say I’m trying to buy the yield curve, the five five year notes versus 10 year notes. I get a green flash on my my my Excel uh spreadsheet that I built and then it’s like, okay, I know that I got to start buying five years and selling 10. And I don’t look at that like like I stare at it. I I’m staring at the markets and I’m factoring in what I want to do, but out of the corner of my eye, I can see I just got a flashing buy.
Skye Capazorio: Nice.
edwin: So now I’m looking at my screens differently because I’m looking at as an opportunity to buy when I when I what I’m looking for on this volatility moment is something similar. So you know the advertiser can be the support that is a trigger that says hey be aware the market’s moving. You know this is this is this is something you might be you know you might need to trade off of.
 
 

01:03:04

 
edwin: And you know after staring at screens for I don’t know god knows how many wasted days and years of my life like those little things are very very helpful to and so that’s what I meant by supportive is like tying in that that particular moment and think about this you know if we factor in 15 to 20 of those per game you know we’re going to be running this over 2,100 games I forget the total I think it’s like 2,120 or something that’s a lot of games so If we do 20, it’s like 42,000 of these impact moments. And you know, hypothetically, if we charge, if we were to break them down, we charge 500 bucks to sponsor an a a thing for, you know,
Skye Capazorio: Thank
edwin: and you get access to a region of say, you know,
Skye Capazorio: you.
edwin: Chicago land and and like would someone pay us 500 bucks for that to hit, you know, three million people 20 times a game? um you know would they pay 500 bucks each time? Yeah. I mean that it’s it’s actually very economical. Okay.
 
 

01:04:07

 
edwin: So and that’s what I’m saying is like you know having the presented by and the branding all very very good. It’s all part of the process. But what I where I think that the advertiser again I’m not an advertiser so bear with me. But where I think the real edge comes from is this very unique experience that our users on our app are going to to have where the advertisers actually own the moment that causes them, you know, to buy, sell or hold every play.
Cody Haugen: Edwin, can you see my screen on the pictures you just
edwin: Yeah. Yeah.
Brett StClair: Yes.
edwin: Yeah. So,
Cody Haugen: sent?
edwin: this one is I don’t know is this calc or poly? I don’t remember.
Cody Haugen: Uh, this would be Polly with the swipe
Skye Capazorio: Oh,
edwin: Yeah. Okay. So, here here I’ve I’ve uh put in $150towinCodyHaugen:up.edwin:$277. You know,
Skye Capazorio: thanks.
edwin: you can see the numbers there. You know, there’s not a lot here in terms of like there’s so much opportunity to put things on this page.
 
 

01:05:07

 
edwin: Unbelievable. Right. So, this is like the buy.
Skye Capazorio: It’s
edwin: You know, you click on it and you’re like, “Okay, how much do I want to spend?” 150 bucks.
Skye Capazorio: nothing.
edwin: Great. Do you have the next one, Cody? Oh, yeah. So, look at this. I bought something else and then it it actually took a picture of me.
Cody Haugen: Yep.
edwin: And then down at the bottom, um, you know, there’s more things that I could toggle where I can actually send that receipt to whomever. And then is there one more code?
Cody Haugen: He Yep.
edwin: Yeah. And then here’s another one. So,
Cody Haugen: Yeah.
edwin: there you can see they have that like distribution button.
Skye Capazorio: That’s
edwin: It pretty interesting and a lot of lot of space to put in anything we want here.
Skye Capazorio: right.
edwin: Yeah.
Brett StClair: It’s
edwin: So those receipt pages I think can be very valuable even on our stuff.
Brett StClair: clever.
edwin: So like you know you click buy you buy them at a you know let’s say buy a share at 40 bucks click it boom you know and you get that receipt page to confirm and you can take that one off Cody.
 
 

01:06:05

 
edwin: Yes. Thank you. I I got you know I’m I’m showing I got weak game. I got no one in my bed. You got these horrible photos. I mean this is f****** embarrassing.
Cody Haugen: you say you sh you shared the photo. I thought I thought we were sharing it. Um but yeah,
edwin: No, fair
Cody Haugen: I mean yeah. Yeah. So I mean those confirm pages though whether we get a bank to sponsor you know
edwin: enough.
Cody Haugen: that I mean we are thinking that should be a bigname sponsor.
Skye Capazorio: That’s great.
Cody Haugen: It’s extremely valuable. Everyone’s going to see it multiple times a game um because it’s every trade that you get a confirm page.
edwin: And think about this, Cody, and and Sky too. you you brought up a very very valuable point.
Cody Haugen: Um,
edwin: So for George and team um you know the question is how many trades are we going to make a day you know on our exchange right and so if you’ve got um say 65 NCAA games a week hypothetically we’ll just call it that and then you’ve got you know 16 games for NFL every week so we’re going to call it 80 games a week um the price changes on these are for football are going to rank somewhere between two and 300 per price changes per game on
 
 

01:07:16

 
Skye Capazorio: It’s
edwin: average. Okay. So, you know, if we have games that are highly contested and that you don’t know who’s going to win until like the last second and I think like 87% of NFL games get decided in the final five minutes of the fourth quarter. I we’ve we’ve got some data on that. Um so for three three and a half quarters you’re going to have a lot of uh potential trading. You know, if we have say hypothetically, you know, let’s say just say a million shares available and they turn over um three or four times a game, which is, you know, calcium and poly market are generally they have what’s called open interest and they’ll on on on competitive gains that open interest meaning how how many how many contracts were bought that are unfulfilled those turn over like on average around five times. So you’ll see them uh you know maybe trade you know five to the share let’s just say our shares turn over three times. We’ll we’ll take it less and we’ve had a million shares. Okay that’s 3 million shares um that that potentially and again they can be bigger than one trade u bigger than one one lot per trade but a total volume of 240 million um shares get traded every weekend.
 
 

01:08:46

 
edwin: Okay. So 240 million shares every weekend. And if we say that the average bet in the US is 18 bucks and let’s say that the average trade is going to be let’s say the same amount 20 20 bucks with the simulation it’ll be a little bit bigger cuz not their money risked.
Skye Capazorio: Okay.
edwin: Um but we’re going to be able for people to buy fractional shares as well. So if they want to just buy a $100 worth, but the share price is you say 40, they’re essentially going to get two and a half shares allocated to them. So um you know ultimately we’re going to see over the course of a weekend, more likely than not somewhere around 100 million transactions representing this uh the the the trading over a weekend. That’s incredible. Okay, a 100 million transactions, you know, if even 10% get posted or shared, that’s 10 million more every every weekend or every week.
Brett StClair: Morning.
edwin: So that that that’s significant. So you’re talking about another 160 million over the course of those four months opportunities for advertisers to be embedded with that.
 
 

01:09:56

 
edwin: So again, more supportive and things like that. So, you know, we we we can we we’ve got to figure out how to price it and how to package it,
Brett StClair: Wow.
edwin: but definitely there’s there’s all kinds of opportunity here.
Brett StClair: I just
edwin: Yeah.
Skye Capazorio: I have a sorry I have a I have a question just while we’re sitting with the numbers because this is all
edwin: Go
Skye Capazorio: feeding into like obviously the packaging exactly as we’ve said.
Brett StClair: Yeah.
Skye Capazorio: So Edwin, I took what you were saying about the two thou roughly 2,100 games over the season as the cumulative of
George Westbrook: Jesus.
Skye Capazorio: that. Um uh what assumptions? So previously when we’ve looked at the assumptions, we’ve gone here’s a cohort of 750,000 users and we’re assuming that those those users are going to go in three times a week and spend 20 minutes. an hour a week,
edwin: Let let me let me reframe that.
Skye Capazorio: right?
edwin: I’m going to I’m going to jump in real quick just so you understand how absolutely farcical
 
 

01:10:45

 
Skye Capazorio: Yeah.
edwin: those projections are cuz an average game is 3 hours and 10
Skye Capazorio: Yeah.
edwin: minutes. Okay? So even if you you sit down and you’re going to start trading one game,
Skye Capazorio: Yeah.
edwin: it’s more likely than not that that person’s going to trade for more than an hour just on one game.
Skye Capazorio: 100%
edwin: Okay?
Cody Haugen: Yeah,
edwin: So when we say
Cody Haugen: one half is an hour and a half. So these are extremely extremely extremely extremely conservative
edwin: Sure.
Skye Capazorio: which I totally get. So I’m not questioning that side.
Cody Haugen: numbers.
Skye Capazorio: What I actually want to do is I’m actually questioning more how we are framing the calculation. That’s actually what I want to and I think that if we reverse the way the way of looking at that it would be
edwin: Let’s look. Yeah.
Skye Capazorio: better. Right?
edwin: Well, tell me why. What do you want to reverse?
Skye Capazorio: So not reverse but look at it slightly differently.
edwin: Okay.
Skye Capazorio: So what I would like to understand is what assumptions we could make per game and I mean on average cuz I appreciate that there will be lesser viewed games and far more higher viewed games and maybe we split them into three camps instead and go okay so we’ve got three
 
 

01:11:57

 
Skye Capazorio: tiers of games and we’re making an assumption that there will be this many users in that game for this many minutes that I would like to look at it through that framing because I just want to benchmark it because I actually think that where we’re going to end up and
edwin: Mhm.
Skye Capazorio: this is obviously very assumptive at this point in time is selling games. We’ll sell overall app ownership elements, but then for a lot of the in the a lot of the space, we’re actually going to be selling uh game adjacency, team adjacency to brands and advertisers.
edwin: 100%.
Skye Capazorio: And so I need to understand what that
edwin: So yeah, so let’s let’s talk about one other thing. So because we’re running these daily prizes,
Skye Capazorio: is.
edwin: okay, what actually becomes very very important to the to the user is the last couple games of the day, the last chance where they’re going to, you know, either edge way up or edge way down. So you could have a situation where you’ve got a West Coast game in college between Hawaii and say, you know, University of Stanford or something or Stanford University and that those teams are terrible.
 
 

01:13:07

 
edwin: They both stink and like from a traditional advertising it wouldn’t be very valuable. But for our purposes, you know, we may have three million people all scratching and clawing to to win money that day because it’s the final game.
Brett StClair: It’s really
edwin: So yeah, so that becomes very relevant. So you know for the advertisers it they want the users eyeballs not necessarily just the quality of the
Brett StClair: Yeah.
edwin: game. Now the quality of the game very valuable but if if we’re going to talk about the real user experience um because there’s prize money every day. I mean, I I talked to a guy last night who um is connected to like he showed me about 500 NFL guys that he’s he’s connected with on this, you know, personally. He’s like a VIP host at a place. And um so I walked him through this and you know, he’s like, “Dude, I would trade these, you know, all day on Saturday.” He’s like, you know, everybody’s going to trade these literally the entire day now. everybody is, you know, a loose term, but I certainly think that we’re going to get at least an hour of consumption every time someone
 
 

01:14:16

 
Skye Capazorio: Sure.
edwin: logs in on average because there’s going to be the die hards who trade for 12 hours straight and then there’s going to be the the buy and holders who click make their trade and then see how it ended up later. So, um yeah.
Skye Capazorio: I and I hear all of that Edwin. I think in the beginning because we don’t have there multiple things at play, right? So we don’t have definitive proof of how big our audience is. We can make assumptions around that but we don’t know and and actually we know that we’ve made conservative assumptions arounding that. So that’s the one thing but we can’t say we know that that at this point in time there will be this many users on the platform right. So that’s where that whole baseline and and growth, you know, side of things assumption has to come in. And what I’m trying to do is take the numbers that we can make more more better assumptive assumptions around to be able to package more cleanly. Um,
edwin: Yeah.
 
 

01:15:22

 
Skye Capazorio: and so I think Cody potentially like coming out of this meeting, we should sit and just kind of go through the whole spread of the games. Um, where we think we’re going to see where we could demand higher popularity and where we couldn’t just in terms of the game spread so that we can then work out what that matrix looks like and then assumptions around minutes of engagement within each of those games that we can also make. So that we’ve got a baseline and a top line and then a per game cost which then we divide into what the cost per minute is in each of those games because I think that’s actually going to be the cleanest way to segment and package what we’re selling because if we turn around and say a Saturday
edwin: Yeah.
Skye Capazorio: game is really important. It’s $50,000 per game.
edwin: And
Skye Capazorio: We’re giving you this amount of minutes of engagement within that game as a floor to a ceiling. And that makes it much tighter and cleaner for somebody to actually understand what they’re buying into per game if we’re selling a per game metric, if that makes
 
 

01:16:23

 
edwin: yeah, I I do you envision having it like packaged into like,
Skye Capazorio: sense.
edwin: you know, you buy a package, you get this and that D, right?
Skye Capazorio: Yeah. Yes. And I think I think we need to and once again I also think what we need to decide within this
edwin: Sure.
Skye Capazorio: is where we’re open to being flexible to advertisers. So let’s say the first advertiser comes along and it’s Coca-Cola and they go cool. Uh I don’t like the way you’ve packaged these. I don’t want those five. I want these five. I want that. Are we are we open to bending to that? Because so we can package to say if you take over a hundred games you can hand select those games. So then instead of dividing between category you basically give them exclusivity of the pick that they get the higher up they prepared to pay essentially.
edwin: Fair enough.
Skye Capazorio: And so we can start modulating it according to
edwin: Okay.
Skye Capazorio: that.
edwin: And then I’ve got a comment as it applies to the app development.
 
 

01:17:23

 
edwin: But before that, uh Brett, please you have a hand raised.
Brett StClair: I’m going to call I’m going to identify these moments as squirrel moments. We usually call it going down the rabbit hole. Um but I think squirrel might be apt here.
Skye Capazorio: Sorry.
edwin: Everyone’s
Brett StClair: Um I wasn’t
edwin: nuts.
Brett StClair: thinking of from that point of view. I was thinking of uh squirrels go everywhere.
Cody Haugen: Yeah,
Brett StClair: Um but
Cody Haugen: a lot of ADHD going on.
Max Kingaby: What?
edwin: I mean, listen,
Max Kingaby: What about going off side?
edwin: they want to have these discovery meetings.
Brett StClair: um
edwin: We’re they’re discovering, but certainly it’s going to be borne out. But please continue, Brett.
Brett StClair: um the AI will capture all of this. So this is also important. Please don’t take it like this was this needed to happen. So when you guys have these kind of conversations, we’re going to let it flow, but I’m also if it’s going too far, we’re just going to rain it in and it’s just
 
 

01:18:17

 
Skye Capazorio: Right back in.
edwin: Yeah, no problem.
Skye Capazorio: We’re being rained in
edwin: No problem.
Brett StClair: Yeah. Yeah. And I you might see we’ll come up with a sign for a squirrel.
edwin: Yeah.
Skye Capazorio: now.
edwin: Yeah. So, one of the things I was thinking in terms of rounding it back in though is, you know, on these games, George, where we’re going to have that discovery center,
Brett StClair: Um,
edwin: right? Um, there there may be certain maybe we could have a like a glow or some type of
George Westbrook: Mhm.
edwin: like designation that like, hey, there’s the last game of the day. It’s it’s critical, you know. So, there’s something that’s, you know, visually it becomes very important to the user that they may want to engage in trading that game. And then, you know, Sky to to your point, that becomes part of, you know, that that package that you’re selling. Um, so visually, I think I I know we went a little bit down the rabbit hole, but I I definitely think that there’s something there in terms of how it’s visually provided to the user in not enticing them, but, you know, helping them manage their engagement in what games are important to them.
 
 

01:19:20

 
Cody Haugen: It’s
Skye Capazorio: Yeah.
edwin: And and to that point too, Troy, we need to work on the rule book on this because um for for a game that let’s say there is a Hawaii game in
Cody Haugen: not
edwin: Stanford and it starts at say 10:30 uh central and it’s going to carry through to the next day, we have to basically put into the uh rule book that the 24 hours counts games that start within that 24-hour period, not finish.
Troy McDonald Kane: Yeah,
edwin: Okay.
Troy McDonald Kane: I mean we should just try to emulate the same market hours we would in a production environment which is only going to be down for 30 minutes if we
edwin: No, no. I I understand that.
Troy McDonald Kane: can.
edwin: I’m saying like how we acrew the daily
Cody Haugen: the the
Troy McDonald Kane: No, I mean that but that’s what I’m talking about.
edwin: totals.
Cody Haugen: leaderboard.
Troy McDonald Kane: weren’t I mean if if we’re in prod we’re going to have our down window. We we told them we wanted very early in the morning like 4:00 a.m. US time or something like or you know New
 
 

01:20:12

 
edwin: No, no, no. We agree with that.
Troy McDonald Kane: York
edwin: I’m talking about how you calculate the daily totals for the winners for the simulation.
Troy McDonald Kane: right. That’s what I’m saying. I’ll take it offline.
edwin: Okay,
Troy McDonald Kane: I think we’re saying the same thing but not saying the same thing but yeah.
edwin: cool. That makes sense.
Troy McDonald Kane: Okay.
edwin: Okay,
Troy McDonald Kane: Yeah.
edwin: cool. All right, what’s next? Anything else? We’ve been at it a
Brett StClair: When it comes to charts and information,
edwin: while.
Brett StClair: two kind of core areas, right? You have your financial charts and you’ve got sports information that’s being portrayed. any particular apps since we it’s actually worked out quite well looking at apps going I don’t like I do like we’ve extracted quite a bit out of just how you seeing them kind of working through the behavior are there any apps in the financial space that you feel portray the information really well that you’d like to mimic and same thing counts for in in you know the negative like just it’s a horrendous way to portray the information.
 
 

01:21:14

 
Brett StClair: You never want to see it that way. And that’s the financial stock information. And then we’re going to have a lot of information from Sports Radar. I’m assuming Sports Trade also brings some guidance around how a best practice around packaging some of it, but I’m also assuming there’s a lot of freedom to be able to package it as and when you want to. and the apps you’re using at the moment. I don’t think betting and everything have that kind of information, right? But you are going to have your MSN’s and who are providing that kind of information that you love or don’t
edwin: Yeah. Yeah.
Brett StClair: love.
edwin: I mean, I I’m a tough one on this cuz I’m not really a chart guy. I’ve I’ve never made a trade off a chart in my life. I I hope to never make one off that. It’s a visual representation of what’s happened in the past. Um, Troy, I don’t know if you have some thoughts on, you know,
Brett StClair: Do you want chart?
edwin: some of the more efficient we need charts.
 
 

01:22:08

 
Brett StClair: Do we need charts? Should we just be
Troy McDonald Kane: So, we do need do we do need charts, but I agree with Edwin.
Cody Haugen: Yeah.
Brett StClair: data?
Troy McDonald Kane: I don’t know that we need to embed uh trading capability off the chart.
edwin: Uh,
Troy McDonald Kane: It’s really for you to look back like let’s say, you know, you want to go back and look at yesterday’s games. You want to be able to see the chart because you want to be able to see how it performed intraame. that may help you for the next game understand movements of when when orders may come in based on what plays were done at certain times. So, I don’t think we need to necessarily embed a trading function off the chart,
edwin: Cody,
Troy McDonald Kane: but we definitely need
edwin: Cody, do you have that um text I sent you regarding the website um proposed website
Troy McDonald Kane: charts.
edwin: the other day?
Cody Haugen: Uh, yeah, I can I can pull it up.
edwin: Yep. Let me see if I got uh God bless.
 
 

01:22:57

 
Cody Haugen: Yep.
Skye Capazorio: Oh my
edwin: I just blessed myself. Um thank you.
Troy McDonald Kane: Zoom tight.
Brett StClair: He didn’t even hear you.
edwin: Yeah, I mean crazy.
Brett StClair: No.
Skye Capazorio: god.
Brett StClair: Blocked it all out.
edwin: Um what’s important about this is there is that chart um Cody where it basically has that highlight of like what happened and why like you know what I mean where it has those call outs. We used it as kind of like a
Cody Haugen: Oh, yeah. It was It was actually in Teams.
edwin: teaching.
Cody Haugen: It wasn’t in a text.
edwin: Yeah.
Cody Haugen: Let me pull it up.
edwin: Yeah. Bear with us. This is important for you to see because, you know, I was trying to redesign what I thought the website, you know, visually, you know, could could help us with.
Cody Haugen: Yeah, this is great.
edwin: Um,
Cody Haugen: Yeah. Uh, one
edwin: so this this should help a little
Cody Haugen: second.
edwin: bit. Yeah. So, I can’t see those close, Cody. So, I’m gonna let you talk about them.
 
 

01:23:55

 
Cody Haugen: Yeah. So, Whoops. Let me zoom back in. Yeah. So,
Brett StClair: Let’s
Cody Haugen: so this is what we envision our pricing chart to look like, right?
Skye Capazorio: Next
Cody Haugen: So, so you on the on the uh on the different graphs, right? You have time of the game on the Y and on the X you have total price movements within the graph. Then you have these inflection points or these volatility moments that we’ve been talking about these 15 to
Brett StClair: go that way.
Cody Haugen: 20 where it’s it’s a touchdown Alabama and timestamped and then a turnover and I would even obviously this is AI generated but we can go further saying like interception or something like that giving a little bit more clarity on what that is. A big drive could be like we can actually say, you know, 80 yards, 10 10 play drive, big drive or kick return or all of these things. But these volatility moments in the graph would be amazing to help illustrate to a user why these prices are moving up within the graph.
 
 

01:24:57

 
edwin: Does that help you,
Brett StClair: It does. I just got a couple of questions actually around that just to help my brain understand the data
edwin: Brett?
Brett StClair: modeling. Um so T0 will be pulling the um financial graphing right and then we need to crossorrelate data from sports radar.
Skye Capazorio: X
Brett StClair: Is that
edwin: I don’t know that.
Brett StClair: right?
edwin: Yeah. Yeah, that’s right. Because we have to get the actual moment that happened.
Brett StClair: Sports radar is going to bring that moment right the reporting of that game and we’re going to pull.
edwin: Correct.
Brett StClair: So George, we just need to think about some kind of mem store that enables us to represent it and you know it’s probably a long-term memory where we’re bringing those moments together um and then we can use it elsewhere as well because I I thinking about that there’s so many intersections where you bring the two data points together you get so much value out of it and this is such a beautiful example of that right
Cody Haugen: Yeah. I mean, this is this is my whole idea, Brett, behind uh us basically making a a new product that’s never been seen in the market
 
 

01:25:59

 
Brett StClair: Um,
Cody Haugen: by combining market data with sports data. Um, and having potentially, in my view, an exclus an exclusivity over what performance security data looks like and how valuable that is in the future as we continue to move forward and
Brett StClair: well,
Cody Haugen: sell proprietary data products out of it. um whether that’s projections, whether that’s this this uh mirrored data together, all all of these different things, you’re you’re
edwin: Yeah. Yeah. Because even think from a monetization side, from a user, these little orange call outs that suggest,
Cody Haugen: hitting
edwin: oh, this is what happened that caused the market to turn. Um, it’s incredibly valuable to look at this. Now, this would tell someone, hey, the market went down because of X, Y, and Z. And they can actually start to forecast how much the market went down. They could start to build volatility strategies around those all kinds of different trading. And like this might, you know, after we go into production become a pay for um you know, it’s an add-on. So if you want it in your app, you would have to pay for to find out exactly what caused market dislocation or any kind of like turning point.
 
 

01:27:19

 
edwin: Um, and this we think this would be a we we actually or I think that there’s a basically tells you what our product is you
Cody Haugen: It does in in one simple picture. Yes, it does. Um, yeah,
edwin: know
Cody Haugen: in production there’s going to be a whole sort of monetization strategy that we can’t legally do in the inplay trading challenge just for George and Breton team to to understand like that inplay research tab. Uh we want free to get people sucked in and using it on the trading challenge because because we can’t charge it.
edwin: to get conditioned to use.
Cody Haugen: Yeah. Conditioned. Yes. Sorry.
edwin: Thank
Cody Haugen: Uh uh conditioned to use. Um and uh and then they rely on it.
edwin: you.
Cody Haugen: Um and we can’t charge for it in the in the trading challenge, but then when they go to production, they’re like, “Oh, where’s my research tab?” Bing bing boom. Um insert subscription model.
Brett StClair: Nice. So, widgets, information widgets. Just scan out.
 
 

01:28:21

 
Brett StClair: You got a bunch there. Stuff that you like or don’t like. Um, squeeze uh zoom out a bit. It looked like you had a bunch of information widgets. So,
edwin: Yeah.
Brett StClair: you got your
edwin: So, this was the mobile website. You know what? What I came up with for the mobile website, like the top of it, not the whole website, but the
Brett StClair: Yeah. Okay. Yeah.
edwin: top
Cody Haugen: Yeah, let me um let me see here.
Brett StClair: Yeah.
Cody Haugen: There was actually Did you want to show the actual website, Edwin, or or is this I mean I guess Yeah,
edwin: Yeah, you could do it if you have it up. Pull it up. Let’s see if
Cody Haugen: I I do. It’s just two messages uh before.
edwin: there
Cody Haugen: So, let me once again bear with me for one
edwin: George. Is this helpful for
Cody Haugen: second.
George Westbrook: Yeah. Yeah.
Brett StClair: Um,
George Westbrook: Is it I suppose it’s it’s it’s helpful aligning what
 
 

01:29:06

 
edwin: you?
George Westbrook: everyone in our team’s got conceptually in our head what you’ve got and then working out one what’s possible and what one what’s possible in entirety and one what’s possible in the timelines we’ve got um and then just mapping out the flows what’s maybe where before we thought it was information was only in certain aspects it’s now going to bleed over into others
edwin: Yeah. So, this this was a proposed uh you know kind of layout for the top of the homepage. Can you make it a little bit bigger code?
Cody Haugen: Yep.
edwin: Yeah. So, you know, you know, our our thing is Sky came up with it. Great. trade uh you know trade sports like stocks, buy, sell, hold every play.
Cody Haugen: reports stocks as
edwin: She added Yeah. Oh yeah. It’s supposed to be as stocks. Trade sports as stocks,
Cody Haugen: stocks.
edwin: you know, buy, sell, hold every play. Sky added every game, every season. And the that tells you what our business model is pretty much coupled with that chart.
Cody Haugen: Yeah,
 
 

01:30:23

 
edwin: It’s it’s
Cody Haugen: I was just going to say coupled with the chart. Uh I mean you’d have to be you’re not our ideal user if you can’t gather that from from those two sentences and the
edwin: Fair enough. Fair
Cody Haugen: chart
Brett StClair: So three sets of data are going to be coming through.
edwin: enough.
Brett StClair: So we’ll be m so t0 providing a whole lot of shared data. sports radar bringing a whole lot of sports data. We’re representing each individually and we’re merging to across then there’s a different set of data that we’re going to hold which is going to be around uh your leadership your leaderboards the performance um um the whole campaign mechanism and so my brain’s just kind of going to I don’t doesn’t feel like there’s a bleed over on that because we’re going to build those rule books right so I’m guessing as you’re building out those kind of rules that you want to apply to. We’ll take that, make sure the data is extracted, stored, and then we start also charting or leaderboarding those as well and then floating those into the right kind of area.
 
 

01:31:38

 
Brett StClair: Um, the three kind of areas we’re seeing at the moment is your own kind of fan page, um, the team page, the in-game page. Are we seeing other pages that are specifically, you know, a total view on the market, a a total view on a season? Um, I mean, are those important things? Another total view would be the actual leaderboard is is, you know, how you performing the gamification side. That’s a whole page view that I don’t think we’re pulling quite out yet that I think we need to kind of identify. But would you see that same kind of total view for stock data and total view for sports data? I don’t know. Or am I
edwin: No, I think you you’ve had hit on them all. I mean,
Brett StClair: just
edwin: you know, all of that’s great. You know, how do I say? I mean, you guys have shown a lot of resiliency and what you’ve already prepared. you know, our big concern is making sure that we the app works as as the app cannot be a like uh you know, clunky or or difficult.
 
 

01:32:57

 
edwin: You know, that user experience has to be really smooth and you know, we’re up against it time-wise. I mean, we’re we’re work all working really hard to make sure it it works. Um but certainly we need the leaderboard. um the overall like market in general because these are very unique securities. There’s not like a an overall like say the S&P 500 are we up today or are we down today. Each one’s its own you know separate enterprise. So I think within the team page that’s great. Uh the leaderboard is something and again we have three verticals for a leaderboard. Top money earned today best riskadjusted profile and the comeback trader of the day. So, you know, within the leaderboard, there’s three different payout structures every single day, every week, then every month, and for the entire event. And then we will have these special circumstance days like Thanksgiving where there’s going to be, you know, $20,000 prizes distributed. So, that’s a special day. Um, and we think that’s going to be amazing.
Brett StClair: prize winners.
Cody Haugen: Christmas has two games this year.
 
 

01:34:03

 
Brett StClair: What’s
edwin: I’m sorry.
Cody Haugen: Christmas Day has two games this year
Brett StClair: it?
edwin: Wow. And that’ll be another one. I’m sorry.
Cody Haugen: again.
edwin: You had something,
Brett StClair: Um, am I back? Yeah.
edwin: Brett.
Brett StClair: Um would you do announcements in this page kind of go you know what rockstar of the week uh trader of the week uh
edwin: Sure. I I think that when
Brett StClair: football analyst of the week you know so we start labeling and giving these kind of badges but you got the top
edwin: the
Brett StClair: badge
edwin: thousand% the um the thing that’s would be important to me as a trader in the
Brett StClair: winner
edwin: challenge would be as I’m trading and as I’m getting close to being in the money having some kind of of alert that says hey you’re 48 places
Brett StClair: Yeah.
edwin: away from cashing you know it it it definitely would be impacting or if I’m starting to all out of the range of of cashing. You know, those are all important things to know. So, you know, something on the trading page that’s like an alert.
 
 

01:34:59

 
Brett StClair: Heat.
edwin: Again, a great opportunity for uh that to be a sponsored uh component guy is that that individual saying, “Hey, you’re close.” Cuz when I trade, here’s what I look at. Okay. The first thing I look at are my markets that I’ve got up. I I trade three markets set all at one time. That that’s all I care about. And then um I got my widget that tells me buy or sell. And and then once I do that, it’ll tell me if I bought too many or if I bought too little. it it it it calculates that. But then the the other thing I look at is my P&L. Like where am I at on the day? Like I check my P&L a 100,000 times a day, you know, to see where I’m at. So that’s that’s important to know where where my my my value is.
Brett StClair: your P&L is that something you track offline? Is it part of the tool set that we’re going to be
edwin: It’s part of the tool set.
Brett StClair: exposing?
 
 

01:35:58

 
edwin: So on that on that on the trading page the P&L should be very very easy to see and um you know because again what are we really trying to do here at the end of the day inplay ironically is a marketing company and that we’re trying to really capitalize and and monetize user engagement and we want that user engagement to feel like you know something important is always happening and if your P&L is constantly updating and it you can see it in real time then
Brett StClair: Okay. Going back. Going back. Getting eyeballs. Getting eyeballs.
edwin: bingo you’re you’re constantly getting that feedback and that’s you know that’s how I I’ve been doing it
Brett StClair: Yeah.
edwin: for 25 years or whatever how long 30 years
Brett StClair: Okay.
edwin: right no
Brett StClair: Um, my apologies. I lost track of time there. Sorry
Skye Capazorio: Sorry, this is this is just where just just talking about the P&L and stuff is that that’s where there’s this almost
Brett StClair: guys.
Skye Capazorio: like a separation of um media buying or advertiser opportunity that exists in these two different layers, right?
 
 

01:37:03

 
Skye Capazorio: what are the things that are um applicable to me as a person in my you know my entire experience on inplay and what are the things then that are creating sports team adjacencies for brands and th these two cohorts that exist within there and depending on what the brand what the advertiser’s target is that this is where we need to work on pricing those and I think that the the way that they will be priced would be
Brett StClair: Wow.
Skye Capazorio: still on the same econometrics in the background of of minutes of engagement but packagedly in that regard.
edwin: Yeah. Do you remember George,
Brett StClair: He
edwin: you had mentioned um maybe a month ago that that there is software out there where you can actually watch the eyes
George Westbrook: Yeah. So, one I know that wouldn’t be when I say too difficult, take that with a pinch of salt,
edwin: Fair
George Westbrook: is like the the heat maps,
edwin: enough.
George Westbrook: the eye tracking. That’s something we need to we need to look look a bit more into to see what the the operational complex
 
 

01:38:05

 
edwin: Yeah. Yeah. I I’m not suggesting it,
George Westbrook: is.
edwin: you know, for this iteration. Maybe sometime obviously certainly not the first, but you know, maybe sometime in October. Um, Sky, it’s something you might be able to to use to our advantage to say that we are going to during the challenge, you know, enable that eyeball tracking heat map where where, you know, we can see how many times they look at their P&L or, you know, how many times they’re they’re engaged with a certain thing even if they don’t click
Skye Capazorio: Yeah.
edwin: it.
Skye Capazorio: I where I think that that’s going to be more important to us right now is having it in what we’re doing as a data tracking aspect for what we want to sell in the future. That to me is where that’s really important because that then allows us to go,
edwin: there.
Skye Capazorio: we actually can definitively tell you that 90% of the eyeballs stayed at this portion of the phone and therefore that’s why it’s so much more expensive to be here than there.
Brett StClair: Yeah,
 
 

01:39:03

 
edwin: Yeah.
Brett StClair: agree.
edwin: Cool. Okay.
Brett StClair: Yeah,
edwin: Anything else from the Brett team?
Brett StClair: I’m feeling quite happy. So, I just had a quick look at what we need to get. Um, can’t see anything else. George, are you seeing anything else? It feels like we’ve covered a
George Westbrook: Yeah. Yeah.
Brett StClair: lot.
George Westbrook: We covered a lot. I think what we will go away, we’ll we’ll analyze it all, see where the gaps are. There might be maybe a short a short extra call we have to do because obviously out of all of the components this is this is one of the one of the modules not components. This is this is one of the one of the larger ones. Um and obviously most important because that’s where most eyeballs are going to
edwin: Great.
George Westbrook: be.
edwin: Great.
Brett StClair: Yeah,
edwin: George,
Brett StClair: I
edwin: where did you go to school to learn all
Brett StClair: think
George Westbrook: Uh well mo most of it was just myself.
 
 

01:39:50

 
edwin: this?
Brett StClair: you can’t you Castle. Say it. Say it.
George Westbrook: Yeah. No,
Brett StClair: Newcastle.
George Westbrook: that was that a completely different topic. That was a yeah another type of engineering.
Brett StClair: Yeah, exactly. Definitely not this
edwin: Max, you got a question, sir?
Max Kingaby: Yes.
Brett StClair: engineering.
Max Kingaby: Hi guys. Um, just a quick one from me.
George Westbrook: No.
Max Kingaby: Um, earlier on I I heard you guys talking about how you want the app to be more of a
edwin: Hello.
Max Kingaby: dark theme or dark scale and the websites to be a bit more light, white or bright, even free. All right. Um,
George Westbrook: Heat.
Max Kingaby: I’ve been working with some of the guys already and we’re we’re almost at a a first draft for the website and it’s currently on a darkish scale. Is that a complete no or would you be open to seeing it? Um, we can also add a white scale option as well. Um, so it’s a bit to the side, so I didn’t bring it up earlier, but just wanted to on
 
 

01:40:57

 
edwin: No problem. Yeah. I mean, I listen, I think we’re open to seeing everything. What I found in in playing around with it myself,
Max Kingaby: that
edwin: and I’m no web designer, but in terms of how I consume info when I go to So, I didn’t just try to like make a white background. I went to all different financial websites and then I I would scroll through them and I and I would try to do it quickly and I’d be like, “Okay, what did I remember? What stood out?” And what stood out to me um for getting our messaging across, I really think that chart that we showed you with the highlights of why the market turned in a direction was incredibly valuable. When I put that into um a dark background, it didn’t stand out as much to me. So having the like the the controlled white background with the type uh the the blue or orange type on the on the one side and then that image really popped and I I had seen that on other websites. But that said, we don’t want to look, you know, like everybody else.
 
 

01:41:57

 
edwin: We want to be easy for people to understand what we are and consume because we still have the risk of we still need to educate people on what this is and and not everyone gets it. You know, some people you got to tell them a hundred times and then they might get it. Other people they see this chart and they’re like, “Oh, I get it immediately. I don’t even have to talk to them.”
Max Kingaby: Okay, I appreciate it. I’ll uh I’ll see what we can come up
edwin: Sounds great.
Max Kingaby: with.
edwin: Uh, and can you share all that with Max, Cody, all those uh different things?
Cody Haugen: Yeah. Do you guys want this in the Google Drive dump? All these screenshots.
edwin: Done. Okay,
Cody Haugen: Yeah,
George Westbrook: Yes,
Brett StClair: Um,
Cody Haugen: I can drop that in. Easy peasy. No
Brett StClair: uh,
George Westbrook: please.
edwin: perfect.
Cody Haugen: problem.
Brett StClair: you guys mentioned you wrote up some text that you were going to use in a in a template that
Cody Haugen: Um, yeah,
 
 

01:42:50

 
Brett StClair: would useful for
Cody Haugen: the text comes from that copy comes from Edwin. Um, Edwin,
Brett StClair: Yeah.
Cody Haugen: do you want to send it to me and I can upload it into the Google Drive?
edwin: Yep.
Cody Haugen: Okay. Yeah, then we’ll upload that as well.
edwin: and and it’s still listen I’m still iterative right I’m still a work in process you know a lot of our our language is is um strategic so that the
Cody Haugen: Um,
edwin: regulators you know don’t assume that we’re a gambling product so and instead of saying like win up to $25millioni{t}^{\prime }searnupto$25 million like little words like that that take us from a skill-based competition which we’re running
Brett StClair: Yeah.
edwin: into what someone might perceive as a chance-based um uh uh program.
George Westbrook: Okay.
edwin: You know, that would be a problem. We we can’t have this considered to be chance. It has to be skill-
Brett StClair: Yeah,
Cody Haugen: One quick point before we jump here.
edwin: driven.
Cody Haugen: Jents, if you ever want to see the real application of what Edwin’s describing on the
 
 

01:43:45

 
Brett StClair: perfect.
Cody Haugen: leaderboard of like how near you are to cash, DraftKings and FanDuel did a great job. I would say probably DraftKings better than FanDuel back before sports betting was legalized in their daily fantasy competitions because you could join a tournament of let’s say 50,000 people and they would send you push notifications saying you were X place away from cashing and before sports betting was legalized that’s all I did was daily fantasy and uh instantly I’d open the app and I would track every you know.5 for a catch, you know, three for yards because as you’re going up that tournament leaderboard, you know, you went from not cashing to potentially, you know, a thousand or 2,000 bucks really quickly. So, if you ever want to look at an example of a a really good leaderboard, look at DraftKings uh daily fantasy tournaments uh where there’s like 50,
Brett StClair: That’s cool.
Cody Haugen: 100,000, 200,000 people in them.
Brett StClair: I’ve played a couple of fantasy rugby games.
Cody Haugen: Yeah.
Brett StClair: Y it broke me cuz all I gave crap about was every I wasn’t so I had just too much going on.
 
 

01:45:04

 
Brett StClair: I was like this is and I was just hooked.
Cody Haugen: Yeah. Yeah.
Brett StClair: I was just insane the amount of data.
Cody Haugen: Yeah.
Brett StClair: This was so much fun.
edwin: Well,
Brett StClair: Sure.
edwin: that’s I mean to to to your point, I mean, we’re trying to have the next version of that in in a way that’s never been
Brett StClair: Yeah,
edwin: done.
Brett StClair: it’s brilliant. Okay, guys,
edwin: Great.
Brett StClair: we will see you in 15 minutes. Would you want a little bit of a
edwin: Uh can we take 15 minute break and see at 11:30 or my
Brett StClair: break?
edwin: time? Can we have 15
Skye Capazorio: Wait, hold on.
Brett StClair: Hold on.
Skye Capazorio: What’s happening?
Cody Haugen: Yeah.
Brett StClair: Different meetings.
edwin: minutes?
Cody Haugen: Yeah.
Skye Capazorio: That’s No, no, no, no, no, no. Brett’s getting a confused.
Cody Haugen: Sorry.
Skye Capazorio: It’s that meeting’s just with me to complete out the content feed. So,
Brett StClair: Yes.
Skye Capazorio: don’t worry. Nobody else is supposed to be on a meeting.
 
 

01:45:51

 
Brett StClair: Yeah.
Skye Capazorio: We are supposed to have our go to market meeting. Edwin,
edwin: Oh,
Skye Capazorio: Cody,
edwin: okay.
Skye Capazorio: Troy, and I. Cool.
Brett StClair: Yeah.
edwin: Okay,
Skye Capazorio: So, yeah,
edwin: perfect.
Skye Capazorio: nobody else is in our meeting,
edwin: What?
Skye Capazorio: Brett.
edwin: Okay,
Skye Capazorio: Except obviously the Rebel Lounge
edwin: cool. Then why don’t we all meet for for a short time?
Brett StClair: Yeah.
Skye Capazorio: team.
edwin: G give me five minutes just to like feel human for a
Skye Capazorio: Cool.
edwin: minute.
Brett StClair: We’ll push ours out a bit for you.
Skye Capazorio: All good. Yeah, just like 10 minutes.
Brett StClair: Cool.
Troy McDonald Kane: Okay.
edwin: Yeah.
Skye Capazorio: All good.
edwin: Thank you all. Have a wonderful weekend, Rebel Labs team. We really appreciate all the hard work. Thank you. Thank you.
Brett StClair: Thank you.
edwin: Thank you so much.
Max Kingaby: Che.
Brett StClair: Thank you.
Max Kingaby: Cheers, guys.
George Westbrook: Perfect.
Troy McDonald Kane: We can
Max Kingaby: Have a good weekend.
George Westbrook: Speak to you soon. Have a good one.
edwin: You too.
Max Kingaby: Bye.
Cody Haugen: Yeah,
edwin: Safe.
Cody Haugen: thanks.
 
 

Transcription ended after 01:46:37

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